Traditional project managers focus heavily on project mechanics (tools and techniques) sometimes forgetting the human dynamics aspects: managing relationships and facilitating interactions. This presentation calls for more attention to be given to handle the interest groups, whose support is needed or whose opposition needs to be overcome.
The first part of the paper discusses of different definitions of what stakeholders are, based on project management literature and a survey conducted by the author, while the second part has in its focal point a technique introduced by David Boddy and David Buchanon – Management in four direction – a framework which identifies four targets which project managers will be seeking to influence. For each of these stakeholders’ categories, the project managers were asked – through the same survey - to identify the most frequent danger signals which give early warning of possible trouble.
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